Market Basket Analysis for Sales Transaction in Shopping Stores
نویسندگان
چکیده
Market Basket Analysis (MBA) system is a widely used technique among marketers, especially for undirected data mining analysis. MBA also known as product association analysis and the outcome of this called rules. The can be to schedule marketing or advertising strategies design catalogs different shop layouts. Discovering pattern from customer's buying habits in shopping stores was collected their transaction. This study aims compare item purchased by respondents between Store A B find out most potential products that customers have bought along with specific category products. Convenience non-probability sampling involved structured questionnaires items store analyze data. Association analyzing result support, confidence, lift. findings showed there are 13 interesting rules revealed study. Moreover, found were together tissues, condiments, instant food, cooking oil, meat, biscuits, dry goods, beverages, cleaning
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ژورنال
عنوان ژورنال: International journal of academic research in business & social sciences
سال: 2023
ISSN: ['2308-3816', '2222-6990']
DOI: https://doi.org/10.6007/ijarbss/v13-i2/15439